Sales leadership · Business development · Partner networks
Gints Mednis

About
More than twenty years working in B2B sales and business development — from IT&T distribution in the Baltics to running global partner networks in the pro audio, robotics and tourism industries. Currently leading supplier network development at DiscoverCars.com, one of the world's leading car rental marketplaces. I operate best in dynamic scale-up environments where there's a product that works and the challenge is building the structures, teams, and relationships to grow it.
Expertise
B2B Sales & Business Development
- 20+ years across enterprise and channel sales
- Markets covered across all continents
- Strategically grounded, with a long-term view
Partner Network Management
- Building and managing B2B partner networks
- Resellers, distributors and suppliers
- Focus on efficiency and measurability
Complex Sales & Licensing
- Technology licensing to large global manufacturers
- Long sales cycle management through to contract close
- Mentored by industry leading professionals
Sales Leadership
- Team lead and executive roles since 2007
- Hiring, coaching, and retaining high-performing teams
- People-first management
Sales Operations & Technology
- Wide variety of modern technical skills
- Independently integrating SaaS and developing internal tools
- Comfortable with large volumes of data
Startup & Scale-up Environments
- Experience at multiple VC-backed companies
- Deep understanding of high-growth business dynamics
- Execution and efficiency focused
Experience
Jan 2024 – Present
DiscoverCars.com
Head of Supplier Network
One of the world's leading leisure car rental marketplaces, recognised for one of the highest NPS scores in the rental industry.
- Managing the supplier network and a team of account managers
- Building industry partnerships to support further marketplace growth
Feb 2023 – Jan 2024
Aerones
Director of Sales
Y Combinator–backed company with 40M+ in raised venture capital, specialising in robotic wind turbine maintenance.
- Structured the sales team for growth following a financing round
- Set up the necessary systems and processes
- Established scalable team structure and KPIs
May 2022 – Present
Bold Label
Consultant
Independent consulting practice focused on sales operations and strategy.
Jul 2017 – Feb 2022
Sonarworks
Head of Business Development
Professional audio calibration software used by recording studios and engineers worldwide.
- Built a global sales channel network in three years
- Signed strategic cooperation agreements with leading Pro Audio companies
- Built an Education Partnership programme
Jun 2015 – Aug 2017
F9 Distribution Baltics
Country Manager
- Establishing Latvian subsidiary of an IT&T distribution startup
- Recruiting the dealer network
- Expanding the supplier portfolio
Feb 2014 – May 2015
Pruvia
Founder
- Established a small enterprise storage reseller
Sep 2007 – May 2013
ALSO Latvia
Sales Director
- Managed an extensive dealer network with 120M EUR annual turnover
- Built the customer support team and drove SAP ERP introduction
Aug 2003 – Aug 2007
ALSO Latvia (ex GNT Latvia)
Product Marketing Manager
- Helped the company become the #1 importer of free-market mobile phones in Latvia
- Built HP product distribution to strong financial results
Education
2002 – 2003
Jönköping International Business School
MSc, Business Administration and Management
Thesis recognised as one of the best in its field. Full scholarship from the Knut and Alice Wallenberg Foundation.
1998 – 2001
Stockholm School of Economics in Riga
BSc, Economics and Business
Languages